Accessible Tourism Capability TrainingÂ
Amplify Access and Achieve Purposeful Profit
Attract the Accessible Tourism market and see revenue growth and increased customer numbers within the Visitor Economy.
Amplify Access and Achieve Purposeful Profit, is an online 6-month program for customer-focused businesses within the visitor economy, who want to boost revenue, grow market share and become industry leaders by incorporating inclusive practices for people with disability (no matter what your starting point or budget is).
By implementing inclusive practices in your service and tapping into the third largest economic power in the world you can
1. Increase cash flow
2. Attract new customers and increase retention of existing customers
3. Create a point of difference without pivoting
4. Lead your industry with purpose
5. Reduce barriers for people with access needs who want to engage in your services
Making up 1.27 billion people globally, people with disability represent nearly one person in five on the planet.
The Australian accessible tourism market is valued at $13.5B, comparable to the inbound Chinese Tourism market.
In Australia, there are 5.5 million people with disability and with an ageing population, this segment is set to continue to grow.
AU $40 billion is the combined annual disposable income of this market segment.
This market segment is the third largest economic power in the world.
54% of this market will spend more in restaurants and services that have made an effort to be accessible and welcoming.
Most organisations ignore their biggest value driver – serving customers with access needs.
Commitment to increase inclusion for the disabled community will provide businesses with a competitive advantage- attracting older people and young families (markets segments which are also growing in size).
Doing good can contribute to a reputational – and financial – return. Social responsibility is an enormous differentiator for today’s consumers when it comes to deciding if they want to do business with you.
You might be surprised to hear that it doesn’t need to cost a fortune and you don’t need to get the sledge hammer out!
INTRODUCING
Amplify Access
& Achieve Purposeful Profit
A results-focused program, that will support you to implement game- changing strategies and inclusive practices that go beyond the basic access requirements for people with disability, which are proven to reward businesses with increased revenue and greater market share.
What you’ll learn
→ Foundations of accessibility so you can be confident that you’re offering an accessible experience that sets your service apart. Â
→ Offer an inclusive service for people with a range of access needs.
→ Develop an inclusive culture that attracts loyal staff and more customers.
→ Create an inclusive and accessible customer experience using low-cost, high-impact solutions in this 6-month mentor program.
→ Create an inclusive staff experience so you can hire people with disability and enjoy the financial and social benefits to your business that it brings.Â
→ Discover a range of access solutions that you can incorporate, no matter what your starting point or budget.
→  Learn best practices that will help you attract more customers and increase revenue.
→ Gain an understanding of the process of creating accessible services and establish an action plan that sets you up for success.
Outcomes
By the end of this Amplify Access & Achieve Purposeful Profit program, you should be able to:
→ Understand the foundations of accessibility within your service.
→ Identify barriers throughout your customer journey.
→ Identify solutions that can be implemented in the short, medium and long term.
→ Implement high-impact, low-cost solutions that remove existing barriers.
→ Progress with employing people with disability to reduce your staff shortage.
→ Understand how to communicate your accessibility features to your audience in order to increase market share and build loyalty within your customer base.
→ Learn skills that you can continue to apply into the future, ensuring that you continue to offer an accessible service and lead your industry, no matter how your business evolves.
→ Gain an understanding of the process of creating accessible services and establish an action plan that sets you up for success.
Five Key Pillars
Commitment To Inclusion
- Why Access and Inclusion is a great business strategy.
- Access, Inclusion and your customer journey.
- Strategies to incorporate to create an Accessible service from the top down.
- What the law says about your business.
- How you can create sustainable, long lasting change.
Construct A Culture
- Why every person needs to be part of the change.
- Myths and misconceptions that are creating barriers within your organisation
- How to empower your staff to increase access and inclusion.
- Employing people with disability
Premises and Design
- The ‘How-to’, ‘What-to-Do’ and ‘Where-to-start’. Learn about physical access as well as the finer details that make all the difference.
- Learn simple, low-cost, high-impact solutions that can be implemented immediately to increase the accessibility of your premises for people people with a range of access needs.
 Communication
- The ‘Must- do’s’ and ‘How-to’ of digital communication.
- Craft accessible offline material.
- The Art of communicating your commitment online and offline, Eliminate the guesswork of capturing this market by using our templates to create a gold-standard service.
Innovative Services
- Inclusivity is key: How inclusive design can transform your business
- innovative strategies for inclusive business growth
- Creating inclusive design: 3 key elements for accessible products and services.
* PLUS *
1:1 consultation with your in house Access Expert, Sarah O’Mara to establish an action plan, making sure your commitment is long lasting.
Done-For-You and Done-With-You Resources saving you hours of hard work; including templates, guides, cheat sheets, checklists, and scripts, so you don’t waste time and can make immediate changes to your service.
Hands on accountability, direction and guidance to help you put these strategies into practice right away and fast track your results.
Fortnightly Live Workshops and Q&A with Access Experts for tailored support, direction and problem solving – no figuring it out by yourself!
Can’t make it live? All calls are recorded, so you can watch at a time that suits you.
Exclusive Group Workshops with Guest Experts sharing the strategies working right now to create effortless access in your business.
24/7 Access to a Private Members Group so you can connect with other action takers in the program and ask questions, receive support and accountability throughout the 6- months.
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This is ideal for your business if you’re in:
- Hospitality
- Tourism
- Retail
- Recreation
- Any business within the visitor economy
Most industries will gain returns from this training, so just ask if you’re not sure.
💥 Any budget
💥 Any level of accessibility currently in place
No business can afford to turn away customers.
This is where we come in, we help businesses tap into this expanding and profitable market without feeling overwhelmed using low-cost, high- impact solutions.
We Understand, You’re Busy…
That’s why this program has been designed in a way that can be tailored to suit your schedule.
The resources have been intentionally designed to help you put everything into practice right away. But we understand that life and business happens and this isn’t always possible.Â
As with anything, the more you put in, the more you’ll get out, and the faster and more impactful your results will be.
The fact is that although almost one in five people live with a disability, the average business does not offer an accessible customer experience.Â
Accessibility can feel overwhelming. Figuring out where to start and how to get it right can feel challenging.
This program puts you in control of your growth, so that no matter where you take you business or how much it grows, you can ensure it is always inclusive and reaching 100% of your ideal audience. Â
It’s PROVEN that if you provide an accessible and inclusive service, you will see a ROI through increased market share, increased cash flow and a reputation that precedes you.
Good Access is Good For Business
→ Everyone deserves equal opportunity to enjoy lifestyle activities, hassle free, with confidence and with dignity.
→ Businesses and the disabled community all benefit when we improve the access and inclusion of services.
→ Complying with the standards of the built environment is not enough. Most businesses are not aware of the finer details that make or break a customers experience.
→ One size does not fit all. Access means different things for different people, so it’s important to address every stage of the customer journey.
→ Access means more than an accessible toilet, there are many different ways you can open doors to this market.
→ You can create an accessible service with solutions that are easy to implement, high-impact and low cost.
Amplify the Access of your customer journey to…
→ Stand apart from the crowd by implementing simple, low-cost access solutions for an underserved market.Â
→ Become an industry leader by incorporating practices that most businesses don’t address, promoting economic growth and social inclusion.
→ Create a customer base with proven high retention rates (when you offer an accessible service).
→ Spend less time and money on marketing by creating a reputation for good and positive word of mouth.
→ Avoid missing customers on your doorstep (who actually want to spend their money).
→ No need to pivot, simply offer your existing service in a way that reaches a wider audience.
→ Grow your market share and increase cash flow by attracting people with access needs.
→ Develop stronger customer engagement by placing social purpose at the heart of your strategies.
→ Lead your business now and into the future by attracting an ever growing market.Â
Societal attitudes have made it vital for businesses to place social responsibility at the heart of their strategies. A broader social purpose is now inextricably linked to business health and growth.
If we haven’t met yet, I’m Sarah
Sarah O’Mara is an Access Consultant, Occupational Therapist, and Founder of Flare Access. Sarah partners with businesses to grow revenue and increase market share by creating an inclusive and accessible customer journey for people with disability.
Having partnered with the likes of FIFA for the FWWC2023, LGAs across the nation and State and Regional Tourism Organisations as well as small and medium businesses in the Visitor Economy, Sarah supports organisations to establish themselves as leaders who make a profit whilst doing good.
Understanding the intricacies of crafting an accessible customer experience, Sarah knows that every point of interaction with your customers matters. Her deep personal connection to disability, through family and her work with clients in the disability community, fuels her passion for increased inclusion.Â
Sarah is committed to creating accessible destinations by helping businesses break down barriers to accessibility, creating inclusive experiences for people with disability and economic growth for businesses at the same time.
No matter what level of access is currently offered in your service, we will help you develop the skills and solutions to increase the accessibility of your customer journey, create an inclusive culture and implement simple, low-cost solutions, resulting in immediate and long-term growth.Â
With the help of Amplify Access we were able to design tools such as an accessibility training manual for our staff to create an inclusive workplace culture and accessibility guides for customers to ensure access and inclusion are a part of our offering. Attending the course was manageable with a busy schedule, and being both online with each session recorded made it easy to stay up to date if I did have any schedule conflicts.
I’d recommend Amplify Access to any business looking to introduce or increase their access and inclusion solutions for the ease and low-cost solutions provided, and the opportunity to complete a deep dive of your customer journey to find the best solutions for your business.
Stitch Bar is the perfect drinking den to enjoy a rare whiskey while trying a burger or hot dog. The cocktail bar with American diner style food will leave you salivating for more, while the drinks will keep your whistle whet.
We got involved in this program as inclusivity is a big part of our business and to be guided through this program will enable us to add accessibility thus given more people the chance to enjoy the Stitch experience.
Having participated in the Amplify Access program, we feel far more confident in delivering an accessible customer experience. We have a better understanding of our customer journey and barriers that exist throughout and now have a plan moving forward to improve access for our customers , we are much better positioned to create an inclusive culture within the organisation.
Here’s a recap of exactly what’s included when you join Amplify Access & Achieve Purposeful Profit:
→ Access to Online Modules:
- Commitment To Inclusion
- Construct a Culture
- Premises and Design- Optimise your access
- Inclusive and Innovative Services
- Connect Through Communication
→ Guest Expert SessionsÂ
→ 1:1 Consultation with Flare Access
→ The Done-for-you Bonuses
→ 12 Live Workshops and Hot Seat Calls
→ The Private FB Community
→ Direct access to Flare Access for 6- months.
→ An Accessibility Plan that will set you up for success in the future.
Register your interest for a free consultation to answer your burning questions and learn if this program is right for your business or Destination.
Don’t Miss This Opportunity
This program is going to teach you how to think like an Access Consultant, so you can identify the barriers within your service that are turning customers away, and implement access solutions (without the price tag of a professional Audit) that will boost your cash flow in the short and long term.
This puts you in control of your growth, so that no matter where you take your business or how much it grows, you can ensure it is always inclusive and reaching your 100% of your ideal audience.
If you’re still not sure this program is for you, feel free to book a call here.Â
Frequently Asked Questions
When does the program start and finish?
End Date- TBC
I haven't considered the accessibility of my service yet, is this still relevant for me?
Highlight accessibility barriers, identify solutions and receive support throughout the whole process.Â
How is the program delivered?
What sort of resources are available to help me implement the training?
This might include but is not limited to:Â
example checklists; communication scripts, social media templates.
 There will also be templates to support you to write your own access statements, access guides and online communication.
What if I can’t make a call live?
What level of personalised feedback can I expect?
You will also benefit from a 1:1 call with Flare Access to make an Access Action Plan at the end of the program and follow up.Â
I’m super busy; how much time will we need to set aside to go through this program?
The resources have been intentionally designed to help you put everything into practice right away. As with anything, the more you put in, the more you’ll get out, and the faster your results will be.
What size business or corporation will this program suit?
I don't have an accessible toilet at my venue, will I still benefit from this program?
What industry should I be in to participate?
There are loads of industries that will be perfect, so just ask us if you’re not sure.
Will I need a large budget to make my service accessible?
I have a question that hasn't been answered, where can I contact you?
The value of this is HUGE!
You essentially have an Access Consultant in your back pocket, holding your hand throughout the entire process (without the hefty price tag) and that is invaluable.
This is so much more than a quick fix. You’ll learn skills and solutions to carry with you, no matter where your business takes you.
I couldn’t recommend Access Consulting and Disability Sensitivity Training more highly.
The consultation and disability inclusion training with Flare Access has significantly improved our knowledge and awareness of what it means to be an inclusive and accessible venue.Â
Our workforce is more informed and engaged, and we now have plans in place which will allow us to improve the visitor experience for guests with access needs.
The training has also provided our staff with valuable skills and insights which they can draw from in their daily lives, and supports our strong workplace culture which is centred around our people.
Thank you so much for your informative presentation on Accessible Tourism and Disability Sensitivity. We found it so insightful, and perfectly tailored to what we needed.Â
 The students and educators found your insights around Accessible Tourism and Disability Sensitivity, and the way you explained them to us, very compelling and helpful. Thank you very much again.Â
Working with Flare Access I was able to see firsthand the impact of strong facilitation and guidance on breaking down the boundaries around accessibility for business owners.
Sarah has a warm, personal and professional presentation style and creates an inclusive environment for everyone to do their best.
The unique framework that she has developed means anyone can gain value from engaging with it and add value to their work by immediately becoming more inclusive and expanding their possible customers. Flare Access has made inclusive action straightforward and exciting for any business to implement.
Flare Access empowered, encouraged, and supported all participants to start conversations with an open and accessible viewpoint.
Just got to the game at CommBank Stadium, already a much better experience.
I’m impressed. Thank you for your help!Â
DISCLAIMER
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Please understand that no results can be guaranteed.