Flare Access Directory

Access information for an emerging market

Position your business in front of over 20% of the population with disability who are worth over $10.4B by sharing the access details of your venue and service in this new, innovative directory.

There is a global recognition that the sector of people with disability has huge growth opportunities.

Lead your industry and increase market share by helping people with access needs, their friends, family and carers understand what places to eat, drink and stay are accessible for them.

Why is access information about your service so important?

Most businesses in hospitality, tourism, retail and recreation do not provide accurate details on accessibility or offer an accessible service.

Accurate information on the accessibililty of a service is essential for people with access needs to decide if they can eat, drink or stay at your venue.

Providing a range of specific details means you can be sure that customers have the confidence to choose your service.

Access means different things to different people. Disabilities range from requiring very high levels of support to ‘hidden disabilities’ that require support in less obvious ways.

This means we need to provide information that goes beyond accessible toilets or level access.

Most businesses don’t consider inclusive practices beyond basic access requirements, yet offering an accessible service and access information is proven to reward businesses with short and long term growth.

If you don’t already provide information about the access of your service, or show a commitment to increasing the accessibility of your business, you are missing out on this sizeable, growing and diverse sector. 

Why feature on the Flare Access Directory?

Flare Access is a platform that offers specific and objective access information of services to help people with disability understand what venues, destinations and lifestyle activities are accessible for them.

Businesses who feature on the platform are supported to increase the accessibility of their service so they can reduce barriers to their service, grow market share and boost their bottom line.

Access is rarely considered by businesses, resulting in barriers, reduced spending and social exclusion of the disabled community.

Most businesses don’t consider inclusive practices  beyond basic access requirements, yet offering an accessible service and access information is proven to reward businesses with short and long term growth.

It’s so much more than doing good – It’s a great business strategy.

Grow profits by doing good

The disabled community is the third largest economic power globally. In Australia, the value of the accessible tourism market alone is $10.8 billion.

Tap into this market by providing your customers with accurate and specific access information, so they can enjoy your services hassle free and with confidence.

Become an industry leader

Lead your industry simply by supporting a growing and expansive market who most businesses overlook and who are actually craving to spend their money.

The support you need to increase the accessibility of your service.

Accessibility doesn’t need to feel overwhelming, but if it does for you, you might be turning away 20% of the population without even realising it.

You will receive the support you need to confidently increase the accessibility of your service with access to resources, training, consulting and uncomplicated, low cost solutions to create an impact now and into the future.

Now that’s a great business strategy!

Create positive word of mouth

Get people talking for all the right reasons. 

Access information provided by venues is most often incorrect, resulting in bad experiences and negative word of mouth.

Avoid missing out on this sector by providing the must have information for your customers with the support of Flare Access.

Open doors to more customers and increase market share

Attract over 30% of the population. Addressing the accessibility of your service will also have a flow on effect for older people with access needs and young families with prams who also benefit from this access information.

54% of this market will spend more in restaurants and services that have made an effort to be accessible and welcoming.

People with disability are three times as likely to avoid an organisation because of an organisation’s negative diversity reputation.

Make it easy for customers to choose your business.

Offer a service that addresses the top priorities for improved customer service for people with disability:

More information for accessible/ inclusive travel.

Recognition of business that do a great job for travellers with disabilities.

Specialist planning tools so they can map out their entire journey.

Dedicated information for specific disabilities.

Attract new customers through your door, retain more customers and boost your bottom line in the process at a time when every business is clamouring for attention.

Lets recap WHY the Flare Access directory is great for your business. 

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1 in 5 people have a disability and with an ageing population, the market segment is set to continue to grow. 

Most businesses miss out on this sector- don’t be one of them. You can open doors to the third largest economic power in the world. 

$54 Million in annual, disposable income in Australia (this isn’t including the disposable income of friends and family).

54% of this market will spend more in restaurants and services that have made an effort to be accessible and welcoming.

People with disability, their friends families and carers control over US$8 trillion annually in disposable income.

Addressing your accessibility will have a flow on effect for older people and young families.

How do you get involved?

Right now, all you need to do is register your interest here. Once you register, we will send out all the information you need to gather details of your venue.

Collecting the information is simple, fast, can be done at a time that suits your business and will take no longer that 1-2 hours in total.

We will ask you to provide:

  • A walk through video of your venue
  • Photos of customer areas
  • Several measurements that people with access requirements need to know such as door widths or  table heights.

We know your time is valuable, so, you’ll receive more information about this so you won’t waste any time in figuring it out yourself.

We upload this information to a directory that allows over 4 Million people with disability to find out all the access information they need to visit your business.

  • No need to have existing accessible features such as parking or accessible toilets to participate.
  • No cost to participate in the directory.
  • No commitment is required to make changes to the accessibility of your service (although increasing the accessibility will help you attract more customers). 
Your host- Sarah O'Mara Founder of Flare Access

If we haven’t met yet, I’m Sarah

I’m an Access Consultant, Occupational Therapist and Founder of Flare Access, with over 12 years experience in Australia and the United Kingdom.

I work with businesses to increase cash flow and become industry leaders by creating an inclusive culture and accessible customer journey, by implementing simple, low cost access solutions and Disability Awareness training.

Having previously consulted with Scenic World Blue Mountains, Bankwest Stadium, Curtin University, University of Sydney and small business, I help organisations establish themselves as leaders who make a profit whilst doing good.

I’m passionate about supporting businesses to break down barriers to accessibility, creating an inclusive society for people living with disability and economic growth for business at the same time.

By featuring in this platform, you will be positioned directly in front of a sector whose business you might normally miss out on. This is the perfect opportunity to attract the 30% of the population with access needs, increase your market share and boost profits whilst doing good.

Register here

Feature your business in the Flare Access Directory

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